The website thecrag.com was started in 1999 in Australia by Simon Dale and Campbell Gome as a resource for climbing information in Arapiles and later all of Australia. Despite the fact that the venture almost went bankrupt twice, the team decided to move ahead with the project. Grassroots growth spread it across the globe and the site reached 100,000 page views per month in early 2012.
By now theCrag is the largest rock climbing and bouldering platform worldwide in terms of content with 737,500 routes, 7,900 crags and 1,539,600 ascents logged. Thousands of contributors ensure constant growth of content, volunteers support the project with their creativity and manpower and partners use it for research and integrations, far beyond anything that was imagined in the early days of theCrag.
While theCrag relies heavily on the climbing community, individual contributors and external resources for selected tasks a small team is responsible for the operation and management of the company. The team of theCrag is spread out over 3 continents and brings a variety of experience and backgrounds to the world’s largest rock climbing and bouldering platform.